“Case” Study: Duplin Winery by the Numbers
A look at the winery’s phenomenal growth.
Duplin’s retail store in Rose Hill, N.C.
• Cases sold in 1991: 5,000
• Cases sold in 2001: 50,000
• Cases sold in 2011: 360,000
• Acreage in estate-planted muscadine: 47 acres
• Total acreage in production for Duplin Winery, including contract growers: approx. 1,800 acres
• Tank capacity at Duplin Winery production facility: 1.4 million gallons
• Members in Duplin Winery’s Heritage discount wine club: 5,500
• Facebook fans: 23,000-plus
• E-mail list members: 50,000-plus
