“Case” Study: Duplin Winery by the Numbers

A look at the winery’s phenomenal growth.

Duplin's retail store in Rose Hill, N.C.

Duplin’s retail store in Rose Hill, N.C.

• Cases sold in 1991: 5,000

• Cases sold in 2001: 50,000

• Cases sold in 2011: 360,000

• Acreage in estate-planted muscadine: 47 acres

• Total acreage in production for Duplin Winery, including contract growers: approx. 1,800 acres

• Tank capacity at Duplin Winery production facility: 1.4 million gallons

• Members in Duplin Winery’s Heritage discount wine club: 5,500

• Facebook fans: 23,000-plus

• E-mail list members: 50,000-plus

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